The Team

PEP300 was created by a team of Beverage, Formulation, Packaging, Manufacturing, Marketing, and Financial experts to bring a new energy brand to the marketplace, featuring only 15 calories and 3.5g's of natural sugar, and offered in a unique, more affordable and sustainable portable pouch package. 

Manufactured by Starkwelt Nutrition Pvt. Ltd.
Distributed & Marketed by Global Brand Services LLC

(GBS is a division of InterContinental Beverage Capital, New York, New York USA)


President GBS 

A Managing Partner of GBS with 29 years of experience leading world-class business teams at Coca-Cola North America, Coca-Cola Enterprises and Proctor & Gamble. As a Vice President of Sales, he has developed strategic businesses that have captured unparalleled revenue, profit and share growth with the largest customers in North America. His expertise lies in commercialising package innovations and brand introductions while leveraging the capabilities of multi-functional business teams. He is an award-winning leader that specializes in strategic customer/brand/consumer/shopper planning, partnership development and negotiation and the creation of operational tools that lead to best in class execution.

Scott has led the planning and negotiation of new customer relationship with Dollar General that broke a decades-long competitive exclusivity stronghold. He has integrated and transformed brand acquisitions into the Coca-Cola network by his leadership, vision, creativity and resourcefulness. Among them are Fuze, SmartWater, NOS and VitaminWater brands into the Coca-Cola North portfolio. Additionally, he transformed packaging for the Club Channel in the early 2000s creating the foundation for the Coca-Coca Cola business that endures in 2018. His channel expertise includes Value Discount, Grocery, Retail Mass, Club/Warehouse and Convenience Retail.

At IBC, Scott will initially focus on client development and acquisition. He will have a focus on Western US and Pacific areas.

Scott is a graduate of Gettysburg College with a bachelors degree in English and Political Science. He lives in Atlanta, Georgia is an active leader in his church and enjoys the thrill of watching his son play baseball at Stanford University.

Researched & Developed by Bevnology & Starkwelt Nutrition

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COO Operations

A seasoned and very experienced multicultural, multilingual manager with over 28 years experience in Latin America, the US, Europe, Africa and Asia. He spent more than 20 years at Coca-Cola in areas including marketing, operations, franchise management, mega-events, business development, M&A, strategy, customer marketing and management. De Aristegui has successfully managed large multifunctional teams of over 100 people.

His experience in corporate entrepreneurship has resulted in full P&L responsibility, and focused in finding and creating value for multiple constituents and functions by identifying needs and prioritising solutions. More recently has worked with several start ups in the food and beverage space.

His specialties include Consumer (new product development, market launch, route to market, consumer activations, media plans, promotions) and Trade Marketing (in-store activations, POS development, training and development, channel segmentation and plans), Customer and Key Account Management, Government relationships, Special Events (Olympics, F1, Football, NBA) and Retailing.

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